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The Mango Company

Develop a clean, vibrant, and approachable brand identity that reflects The Mango Company’s commitment to simplicity, authenticity, and the natural goodness of fruits. The brand should resonate with health-conscious consumers who value transparency and quality.

Services

Naming

Branding Identity

Print + Packaging

Web Design

The Mango Company exists to simplify and elevate the smoothie experience by providing fresh, high-quality, and natural blends with no unnecessary additives. Focused on sustainability and honesty, the brand celebrates the beauty of straightforward ingredients and transparent practices while promoting a healthful lifestyle.

The Mango Company positions itself as the go-to smoothie brand for health-conscious individuals who value authentic flavors and straightforward choices. With a minimalist yet vibrant aesthetic, it champions the idea of “real fruit, real flavor”—bringing nature’s simplicity to your daily routine.

Tagline: "Keep it Simple. Keep it Real."

  • Human-like Traits: Genuine, wholesome, approachable, and lively.
  • Personality Feel: If The Mango Company were a person, it would be your sunny, nature-loving friend who brings positivity and a fresh perspective to life.
  • Tone: Friendly, fresh, and straightforward.
  • Voice: Conversational yet knowledgeable, emphasizing authenticity and simplicity.
  • Health-conscious Millennials and Gen Z consumers aged 18–35.
  • Urban dwellers seeking nutritious and sustainable options.
  • Active individuals who value convenience without compromising on quality
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