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The Circle & The Square blog icon

Nyamekye Smith

@nemythecoolest

Content Creator, Model, Artist

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Nemy is a dancer, choreographer, model and content creator with versatility as her main superpower.

Focusing on beauty, fashion, skincare, wellness, dance, and more, she creates a multitude of content for a variety of brands within different niches and industries, bringing a cool and creative flair to every project.

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MAKE BEAUTY

This content offers an honest review of MAKE’s Diffusion Dew Skin Tint and Skin Mimetic Concealer, showing a clear before and after and producing an easy no-makeup makeup look in a Get Ready With Me format.

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BFYNE

The goal with this content was to embody the luxury that swimwear brand BFYNE exudes. For an editorial feel, shots focused on simple, sensual beauty and movement while highlighting not just the swimwear, but the BFYNE earrings as well.

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AMI COLÉ

This content captures multiple products in action to complement the hero product: Ami Cole’s Foundation Stick. With high quality close-ups and an overall chill and luxurious vibe, the video spotlights a clear before and after, focusing on the skin and utilizing a clean, minimal background to bring attention to the product application process.

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Kosas

The client requested a creative concept with a beachy backdrop to help promote the launch of their DreamBeam SPF product in a sunny environment. This content emphasizes clean beauty that’s comfy on the skin and easy to use—even on beach days.

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Sienna Naturals

Launching their Dream Curl Mousse product, the client requested a video showcasing the benefits of the product. Here, the goal was to underline lifestyle, taking the viewer through a simple wash day routine, and including the new product in the mix. Detailed product shots, hair close-ups, and creative, relatable video editing featuring text kept viewers engaged.

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Kahmune

This content is a simple and honest review of two very similar shoe products, showcased in a fashion-forward manner. It highlights personal details to bring transparency through, and includes creative and detailed angles for a commercial feel to highlight the impression of both heels.

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Poppy & Pout

This content highlighted the juicy hydration that Poppy & Pout lip balms provide. Expressing bright, fun, and relatable energy, the client requested a creative visual that brought attention to the eco-friendly vibe of the brand, spotlighting differentiating elements like their natural ingredients and recyclable packaging.

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IMPALA SKATE

The goal of this content was to create a relatable and fun approach to rollerskating, proving that you can still have fun, whether you’re a beginner or a pro. A free and fun approach, tapping into humor and movement allowed for a memorable piece of content that inspired viewers to start their skate journey and not be afraid to fall.

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